Bilibili snags $737m from ADS, convertible combo

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By Jonathan Breen
03 Apr 2019

Streaming platform Bilibili pulled off a combined convertible bond and American Depository Share (ADS) placement this week, raking in $737.4m after the fundraising was increased following strong Asian demand. The deal comes just a week after its larger peer iQiyi sold a record ADS convertible. Jonathan Breen reports.

Nasdaq-listed Bilibili, founded in 2009, covers various types of content (including comics, mobile games and videos) but it first gained fame for its offering of Japanese anime. It was able to hit the market with confidence this week not just because of its high growth stock, but also ...

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