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Red-hot corporate hybrid bond market could tempt more debut issuers
◆ Pearson pays up to reopen UK sterling paper ◆ Investors hungry for scant sterling supply ◆ Fellow UK media firm Informa opts for euros
◆ Norwegian issuer returns to hybrid market after 2023 debut ◆ Issuer slashes spread by 62.5bp ◆ €5bn peak book drives pricing through fair value
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Second busy day hints at strong end to September corporate issuance -
Orderbooks almost 20% higher than yearly average
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Demand for euro corporate bonds pleasing, after queasy reaction to Fed decision
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For deals to go well, companies need to cough up
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Borrowers were anxious to avoid being in the market during this week's Fed meeting
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Storied credit started with sub-benchmark plans but drummed up enough demand
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