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Emerging MarketsEM People and Markets

Lat Am wanderlust likely to resist virtual reality

LAtam, Airlines, plane, travel, flight, airport, Medellin, Colombia, LAtAm, 575

Bond market participants in Latin America are gradually accepting that Zoom video calls will become a permanent feature of their job. However, in this particularly travel-intensive segment of capital markets, when it comes to selling a product, neither issuers nor bankers appear willing to cut down visits to clients in a region where personal trust is arguably more important than anywhere else.

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