Jefferies Launches Electronic Trading Platform

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Jefferies Launches Electronic Trading Platform

Jefferies & Co. is gearing up to launch an electronic trading platform to trade equity futures and options within the next six weeks. The platform, called DerivativesDirect, will operate as an introducing broker. "We really feel now's the right time to strike," said Mike Alex, co-head of DerivativesDirect. "The overall trend in the business is moving from floor executed trading to electronic trading."

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