Folli Follie finds success in Swiss francs

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By Silas Brown
12 Oct 2017

Unrated jewellery company Folli Follie debuted in the Swiss franc bond market on Wednesday, having failed in a previous attempt — a sign that retail buyers are becoming more receptive, market participants said.

Greece-based Folli Follie attempted a Swiss franc issuance once before, but the pricing was seen as too tight for a credit that was barely known in the market.

“Folli Follie is not MSC Cruises, or Acrotec, or any unrated borrower with a strong name recognition,” said one Swiss ...

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