Michelin gets best traction with 20 year order book

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Michelin gets best traction with 20 year order book

Michelin Tyre
A tyre of Michelin is seen at the pit of he LMP1 class Toyota TS 030 - Hybrid of Toyota Racing during the 80th 24 Hours Race of Le Mans on the Circuit de la Sarthe in Le Mans, France 16 June 2012. Photo: Florian Schuh dpa +++(c) dpa - Bildfunk+++ | Florian Schuh/DPA/PA Images

The corporate bond market started at a frantic pace on Tuesday with five deals pricing. But on Wednesday French tyre manufacturer Michelin found its patience was rewarded with a chance to dominate investors’ attention and it was able to build the largest order book for a 20 year euro tranche in 2018.

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