Take for example a couple of recent e-cards Blog received from industry merrymakers last week.
Hermes Credit sent Blog the first of what, by implication, will be 11 more e-cards with a ‘twelve days of Christmas theme.’ It was (probably with intended irony) incredibly suited for re-gifting. It began:
“On the first day of Christmas, Hermes Credit gave to me…”
We can’t wait! What is it?!
“credit risks arising from new bank rescue laws”
Oh…! A hyperlink to a research newsletter! Thanks, that’s….really very nice of you. How thoughtful.
But the prize goes to SFM Europe, who got into the Christmas spirit with a little charity. The “leading provider of corporate services including [a bunch of stuff] on behalf of major institutions engaging in securitizations” sent out an e-card with a hyperlink to a fantastically lame video card, which begged to be watched — in part because SFM will donate £1 to Médecins Sans Frontiéres or Water Aid for each person who clicked on the link in the email…but also because of its important and heart-warming message.
We can’t really describe it. You’ll just have to watch it yourself. Suffice it to say, it’s your classic ‘Someone needs to save Christmas this year’ story. The hero: shipping loan securitizations.
