Lat Am wanderlust likely to resist virtual reality

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Lat Am wanderlust likely to resist virtual reality

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Medellin, Colombia – January 26, 2019: LATAM Airbus A319 airplane at Medellin airport (MDE) in Colombia. Airbus is a European aircraft manufacturer based in Toulouse, France. | Markus Mainka/Markus Mainka - stock.adobe.com

Bond market participants in Latin America are gradually accepting that Zoom video calls will become a permanent feature of their job. However, in this particularly travel-intensive segment of capital markets, when it comes to selling a product, neither issuers nor bankers appear willing to cut down visits to clients in a region where personal trust is arguably more important than anywhere else.

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