KBC Financial Products (UK) has hired Moorad Choudhry, v.p. in sales and marketing for the structured finance services division of JPMorgan Chase, as its treasurer. Choudhry said he plans to beef up the firm's treasury operation, which is currently a single individual relying on the parent company and overnight money markets for funding. He has plans to establish repo and stock lending facilities within the treasury to diversify the firm's funding sources.