The lack of a network to market sophisticated structured products to retail investors in the U.S. is one factor that sets the developing market apart from the well-established market in Europe. The U.S. retail investor has a history of directly investing in the stock markets, noted Andrea Minetti, head of structured and investment products for the Americas at Deutsche Bank in New York.
In Europe the manufacture and distribution of products is often separated, whereas in the U.S. the investment banks and brokers are integrated. Deutsche Bank is designing products that fit the asset allocation system and portfolio diversification within the distribution network, according to Minetti.