World Bank raises comms game in Europe
The World Bank is beefing up its communications operations in Europe, a region with mainly donors rather than recipients. It wants to ensure that it is getting its message out to the people who ultimately fund its work.
It has appointed Alexandra Klopfer Hernandez as head of donor country strategic media and communications, based in Paris. She moves over from the World Bank treasury, where she was principal communications officer.The Bank has had a communications presence in Europe for some 50 years but is looking ...
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