Juve banks on its history to rationalise its future

Cristiano Ronaldo at Juventus
By Nigel Owen
14 Feb 2019

Record breaking Italian football club Juventus made its debut in the corporate bond market on Wednesday. It used the Agnelli family’s involvement in the ownership and running of the club for nearly a century to market the bond, but Italian football clubs do not have a great financial track record, writes Nigel Owen.

Parma, a club that enjoyed 13 consecutive seasons in European club competitions until 2005, went into administration between 2004 and 2007 and was declared bankrupt with total liabilities of €218m in 2015. Fiorentina beat Arsenal and Manchester United in the UEFA Champions League in 1999, but went into ...

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