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Emerging Markets

Reinvigorated tourism sector warms to the task

Cyprus might have the sun and the sea, but its share of the global tourist market has stagnated at about 2.5m visitors a year, while worldwide the total number of tourists has skyrocketed. Meanwhile, Brexit has cast a shadow. But rather than kicking back on the lounger, the government is implementing a 10 year strategic plan, focusing on quality rather than quantity.

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