French lender makes ‘desperate’ sales pitch to bond fund manager

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French lender makes ‘desperate’ sales pitch to bond fund manager

European banks have been trying to reduce their Asian loan portfolios over the last few weeks, reacting to ballooning funding costs at home, according to bankers. But these sales have not always been aimed at the most likely buyers: one bond investor got a call last week trying to convert him to a new asset class.

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