BMW tailgates Daimler into sterling market but has to accept smaller deal

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BMW tailgates Daimler into sterling market but has to accept smaller deal

BMW Mercedes Touring Cars
EMB4YC Donington Park, Donington Castle, UK. 19th April, 2015. Andy Priaulx (L) of Team IHG Rewards Club and Aiden Moffat (R) of Laser Tools Racing fights for position during the Dunlop MSA British Touring Car Championship at Donington Park. Credit: Gergo Toth/Alamy Live News | Alamy Stock Photo

On the same day BMW reopened the euro corporate bond market following the summer break, Daimler reopened the sterling market. On Wednesday, BMW decided to follow a similar path to Daimler for its own sterling deal, but could not achieve quite the same success.

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