Marketing firm Joy Spreader Interactive launches $225m HK IPO

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By Jonathan Breen
10 Sep 2020

Joy Spreader Interactive Technology kicked off its Hong Kong IPO on Thursday, aiming to raise up to HK$1.7bn ($225.2m).

Joy Spreader is a marketing service provider using “we-media”, a term for internet platforms that deliver business information to people online. It connects marketers with we-media publishers.

The firm is tapping the market for capital to develop and monetise its short-form video we-media business. It also plans to ...

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