Bupa's senior euro debut limps over the finish line
![Athletics - 2013 Bupa London 10k - London. Mo Farah crosses the line to win the Bupa London 10k run, London.](https://assets.euromoneydigital.com/dims4/default/94175d9/2147483647/strip/true/crop/3555x2760+0+0/resize/840x652!/quality/90/?url=http%3A%2F%2Feuromoney-brightspot.s3.amazonaws.com%2F42%2F2b%2F67280760430ea642aa2c02c06e6d%2Fg64kte.jpg)
◆ UK life insurer doesn't fully cover €500m seven year note ◆ Syndicate struggles to tighten as demand falls short ◆ Volatility and lack of name recognition blamed
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