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12 things every CFO should know about Equity Capital Markets

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Macro and political headwinds make investors nervous. Uncertain market conditions have created a tough environment for anyone seeking to conduct an equity flotation or rights issue in Europe. Some recent high profile cancellations of equity transactions can also be attributed to poor planning or unrealistic expectations. So here are my thoughts on how a CFO can help keep an equity transaction on track — and more generally, keep a company’s shareholders on board.

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