Saga sags as bankers blame advisors, markets and marketing

© 2026 GlobalCapital, Derivia Intelligence Limited, company number 15235970, 4 Bouverie Street, London, EC4Y 8AX. Part of the Delinian group. All rights reserved.

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement | Event Participant Terms & Conditions

Saga sags as bankers blame advisors, markets and marketing

Senior holiday 230x150

Saga priced at the bottom of its range and emerged into a soggy aftermarket on Friday, with bankers ruing tough markets, questionable marketing and a complex IPO process amid the disappointment surrounding one of the year's most anticipated deals.

Unlock this article.

The content you are trying to view is exclusive to our subscribers.

To unlock this article:

Request demo or Login
  • 4,000 annual insights
  • 700+ notes and long-form analyses
  • 4 capital markets databases
  • Daily newsletters across markets and asset classes
  • 2 weekly podcasts
Gift this article