What do you know about SG in Asia? Possibly this: strength in complex specialist areas, such as equity derivatives, project finance and securitization; and beyond that, little else. That's how we saw SG, anyway, and our first question to its recently appointed Asia Pacific CEO, Michel Macagno, was whether that description was fair. Macagno, an endlessly smiling presence throughout the interview, doesn't ever look too upset or irritated, but it's clear he doesn't like the ‘specialist areas' label. “We have a number of strengths, and you just mentioned some of them, but what we are aiming for is to move to a more integrated platform in Asia,” he says. (Like many in his position, he uses phrases like “integrated platform” and “solution-based approach” an awful lot.) “We are moving to a solution-based approach to avoid exactly what you said – a product-driven approach,” he says. “We are strong in products but what we want to deliver is a client solution.”
July 01, 2002