Wella, the German hair care company, has signed a Eu1bn debt issuance programme. Deutsche Bank has bagged the arrangership. The issuer has decided against applying for a long term rating from any of the agencies because Peter Pielmeyer, head of group financing at the issuer, believes that the company's brand name will overcome any problems attracting investors. "We have not published a long term rating," he said. "We come as part of a sector that is rare to investors and this, coupled with Wella's credit standing and name recognition, will be more than sufficient to mobilise the funds we may need."
September 20, 2002