Google Schmoogle

Telstra CEO Sol Trujillo used a strategic review to lay down a challenge to Google, the world's most successful search engine. Indeed, Trujillo expects Telstra's directories business Sensis, which has developed its own search engine, to be the major source of growth for the company as its fixed-line business contracts and growth slows in the mobile-phone sector. Sensis' chief executive officer, Bruce Akhurst, discusses his business's outlook with Asiamoney.