BNP Paribas: More than just a balance sheet, says UK advisory chief
An aggressive lending strategy focused on a select group of clients that is designed to maximise capital markets and advisory revenues — it’s page one of the investment banking play-book, 2009 edition. But while many are still trying, BNP Paribas has the wallet-share growth to prove it works, writes David Rothnie. Read this week’s full Southpaw column online now.
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