Head to Head with James Bardrick and Manolo Falcó: Building the ideas factory - Citi’s ambitious cultural change

Of the big US universal banks, Citi was brought closest to the edge by the subprime financial crisis. But it hung on, embarking on a radical restructuring that saw it pull out of many areas and rein in its provision of capital. Now the firm is back and vying for business, nowhere more so than in its European banking business, run by James Bardrick and Manolo Falcó. They spoke to Mark Baker about the cultural change that the firm has undergone and the challenges it still faces.