US CORPORATES took centre stage in the Eurobond market this week, as Coca-Cola Enterprises launched the inaugural issue off its Euro-MTN programme and GMAC issued an innovative dual tranche package in floating rate Deutschmarks and sterling. Coca-Cola Enterprises recently acquired Coca-Cola's bottling rights in the UK and in several European countries, and those acquisitions will need to be refinanced in the next few months, much of it in non-dollar currencies. The company wanted to establish a benchmark Eurobond to introduce its name to a broad base of investors.
September 12, 1997