With the fall of Enron and the rise of investor awareness, General Electric Capital Corp has been forced to put transparency at the heart of its fundraising, a strategy made more urgent in March when Pimco's Bill Gross launched a damaging attack on the size of its CP programme. In an exclusive interview with EuroWeek, GECC's Kathy Cassidy and Kitty Yoh tell Danielle Robinson how they are adapting to the new corporate climate. Not so long ago, investors hardly gave a second thought to buying GECC bonds. Satisfied with the triple-A rating and impeccable track record of the US conglomerate's funding arm, investors would spend more time analysing the fundamentals of lower rated corporates.
June 14, 2002