Picture a 52-year old chief executive astride a Harley Davidson leading an army of pizza delivery boys through the streets of Bangkok. Add a handsome bearded face, an immense capacity for hard work and a love of wild sports that almost borders on the extreme. This is Bill Heinecke, veteran entrepreneur and head of Thailand's Minor group of companies. A big, burly man with a soft-spoken American accent, Heinecke has made a career out of the extraordinary – and in so doing has established himself firmly amongst the legends in Thailand. After turning down the opportunity to go to prestigious Georgetown University back in 1967, the aspiring businessman launched his own office cleaning company in Bangkok as well as a one man advertising venture which he operated out of a spare room in his parent's house. Having sold both businesses at a profit, he moved into the import business and from there into fast foods where he launched the franchises for Mister Donut, Pizza Hut, Swensen's and Sizzler. “Those were exciting times for Thailand,” he recalls. “Had I spent five or six years being educated in the US, I might have missed out on these opportunities.”
September 01, 2002