PRIVATE BANKING POLL 2005 (part one) - Chasing the rich

Asia is minting new millionaires by the day, faster than Europe and almost as quickly as the United States. And following on the heels of the new rich is a phalanx of private bankers vying for the right to manage their private wealth. Surely, with so much competition amongst private banks, it has never been easier for Asia's rich to build fortunes? For the first time, Asiamoney has polled the private banks' clients to find out just what they think of the services on offer and what they think of the banks offering them. In part one of the poll, high net worth individuals say just what they believe are the most important aspects for them when it comes to choosing a private bank and their private banker. Chris Cockerill reports.