Chrysan - with Morten Nilsson, chief executive, NOW: Pensions

The Danes are coming!” Once upon a Dark Age a cry like this, heard by the banks of the Thames, would have had the Saxons locking up their daughters and sharpening their swords. These days, in trendy Shoreditch, meejah types are more likely to respond with a knowing nod as they download the latest episode of The Killing, Borgen or The Bridge onto their retina display iPads.