Southpaw: Credit Suisse takes European blueprint to US
Brady Dougan wants Credit Suisse to be the world’s most admired bank and it won praise last week for its landmark Coco deal as it continued to bolster its reserves. But he knows that, without the balance sheet of firms like JP Morgan or Bank of America Merrill Lynch, it won’t become a premier investment bank by aiming to be the biggest. Its challenge, writes David Rothnie, is to keep up the momentum that it established in the wake of the financial crisis.
Credit Suisse had a good crisis. It used the immediate aftermath to push through its new European investment banking strategy, overhauling its coverage model to match its existing product strengths in areas such as equity capital markets and leveraged finance.
This took the form of a recruitment strategy that
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