In August 2019 corporate bosses including Jeff Bezos, Jamie Dimon and Tim Cook used their Business Roundtable platform to declare that the purpose of business had to change in ways that moved attention away from shareholder value to a more purposeful approach that improved our society. This followed Larry Fink who, in January 2018, wrote a letter to 500 CEOs asking them to rethink their sense of purpose. “To prosper over time,” he wrote, “every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”
EuroWeek Editor 1,
October 20, 2019