When a low growth company's stock is priced at a high 38.9 times multiple in a floundering market such as Japan's, it's not particularly surprising when it doesn't perform well. McDonald's Japan is in a competitive market with limited growth prospects, say analysts. Yet its shares were priced at an expensive ¥4,300 (US$35.75) when it launched the country's largest IPO this year. With all the hype with which the slick US-controlled company is accustomed to advertising its bargain burger meal deals, McDonald's and its lead managers Daiwa SMBC and UBS Warburg made a point of targeting the retail investor. And they were successful. With a brand name that needed no explanation, retail investors picked up most of the 12 million new shares on offer as well as the 14.2 million privately held shares for sale. Yet their enthusiasm was short lived. Launched on the Jasdaq, Japan's over the counter market, the deal initially enjoyed a 9% rise only to tank in the following days. Retail investors took fright at the overpriced shares and started dumping them in the market, and saw the price fall still further. Notes Takanashi Yanahira, retail analyst at ING Barings Japan: "The McDonald's Japan IPO was successful for this company – given it managed to finance itself at the price it did." He adds: "Obviously it wasn't good for investors."
September 01, 2001