Would you believe that ABN Amro in London has joined the glitterati jet set and that if you venture to 250 Bishopsgate you may have to fight your way through lines of paparazzi and a throng of nubile groupies waving autograph books? What has happened to change ABN Amro's image? Normally the most exciting event on ABN Amro's social calendar is a demonstration of clog dancing by selected employees from Amsterdam HQ, followed by a Bols gin and Red Bull drinking competition. Perhaps chairman Rijkman Groenink has hired Claudia Schiffer as head of sales? Has Prince William signed up for the graduate training programme in 2004? No, the popping cameras and crowds of autograph hunters are all the result of the sensational news that an ABN Amro employee, a Mr Tim Attias, is escorting the vivacious and still frisky Jerry Hall, who was once married to Mick Jagger and is considerably richer thanks to that association. This is the best publicity that ABN Amro has had for ages and we hope that chairman Groenink has given the orders to milk the story with all the resources the bank can muster. How about a photo shoot on the steps of 250 Bishopsgate? Could Ms Hall be persuaded to be seen instructing her broker to buy 10,000 shares of ABN Amro - heaven only knows the stock needs all the help it can get.
November 16, 2001