Prior to Dentsu, Japan's largest advertising agent, going to the market on November 30, it was attracting acclaim for launching the country's biggest initial public offering of the year. It was considered a brave move, given that the country had suffered more than 20 cancelled or delayed launches over the previous few months. However, an unfortunate slip of the computer keys by co-global coordinator UBS Warburg Japan at the 9am opening time gave the IPO a whole new reason for fame. Rather than typing in 16 shares at ¥610,000 apiece, one of the bank's employees placed a sell order for 610,000 shares at ¥16 each. The error was not discovered for all of two, painfully long, minutes, confirms Velvet Yoshinami, spokesperson for UBS Warburg. The result: 65,699 shares were sold before the order could be cancelled.
December 01, 2001