If name differentiation is now the leitmotif in the German Pfandbrief market, few if any issuers can claim to have done more to impress their identity upon investors than DePfa. Over the last 12 months, Depfa has done this in two ways. First, by cleaving itself into two, at a time - as its marketing campaign ceaselessly reminds everybody - when other banks seem to merge and merge and merge. Second, by projecting a new identity that aims, highly ambitiously, to reposition the bank within the capital market as an agency-style issuer à la Freddie Mac or Kreditanstalt für Wiederaufbau (KfW), and to distance itself from those borrowers in the Pfandbrief market that have traditionally been viewed as opportunistic rather than strategic.
March 28, 2002