Procter & Gamble (P&G) raised $500m of six year funding this week in a near empty global bond market, taking advantage of investors' search for safe credits by marketing itself on the basis of the slogan it uses to sell its consumer goods, "brands you know and trust." Demand for household names was first illustrated by a $250m 4.125% five year US domestic issue for Aa3/AA- Gillette on Tuesday. The company - which also owns the Duracell, Braun and Oral-B brands - priced its transaction at 54bp over Treasuries via lead manger Goldman Sachs.
August 02, 2002