Reuters is to launch an internet trading site for CP and it announced yesterday the appointment of Jim Perrello, formerly a CP trader at Goldman Sachs, as chief executive officer of the project. The site, called Reuters Liquid Markets, will offer a platform for trading CP, CD and other money market bonds. No date has been set for the launch, but a spokesperson at Reuters expects the launch towards the end of this year. John Ford, Euro-CP product manager at Deutsche Bank, and chairman of the Euro-CP Association, says: "Investors are keen to see information in the easiest possible format so this will definitely help, and they are increasingly prepared to transact over the internet." Issuers, investors and dealers will be able to use the site for information and to transact online. Three other sites offer a CP transaction service: Prescient Markets' cpmarket.com, TradeWeb and Bloomberg. But Perrello says: "We are slightly different in that we will offer a complete solution - the market constituents need information, tools and analytics to allow them to communicate more effectively. So our approach is to service all these aspects as well as transactions." Ford, at Deutsche Bank says: "These platforms could put a question mark over the future role of sales people, but even if the whole market moved to electronic trading you would still need someone to sell the platform and give advice to the investors." Perrello adds: "The site needs to have the backing of the dealer community and it is not a disintermediating platform. It will give people more time to think and develop relationships. I know the dealer community has received it very well." Reuters cannot confirm which dealers have committed to the site. It has not disclosed details of how the product will charge its clients, but it is thought that it will be by subscription. Ford comments: "The challenge is that the system has to be easier than picking up the phone."
May 18, 2001