Almost one year to the day since Asiamoney interviewed Anthony Norman – the man who took on Thai Petrochemical Industries (TPI) and won – we made our way back to the offices of Effective Planners on Bangkok's Sathorn Road. Twelve months later the scene is considerably changed. Then, when the company was engaged in a bitter struggle to implement the landmark restructuring of Thailand's largest corporate debtor, the doors were code numbered and manned by dour security guards. Now, visitors are ushered in with a welcoming smile. There are other changes too. War-weary Norman is no longer running the show. In November, the respected managing director quietly stepped aside to concentrate on regional matters. If there are any surprises, it is that he lasted so long. Like Norman, the new managing director, Peter Gothard, is a veteran of Ferrier Hodgson – the Australian accounting and restructuring company that owns Effective Planners. At 32 years old, he is younger than Norman, less confrontational in appearance, more of a team player. Neatly dressed in a white shirt and tie, it's hard to imagine him taking on the might and anger of a man like Prachai Leophairatana, the founder and former chief executive of TPI. But if Gothard lacks Norman's tough exterior, he still knows what it is like to be at the rough end of Thai business.
April 01, 2002