The new $200 million credit for B&G Foods backing the company's $116 million acquisition of the Ortega food brands businesses from Nestlé Prepared Foods Co. is expected to add scale and diversity to the company's business. Ortega, a shelf-stable Mexican food brand, is expected to bring in 20% of B&G sales. But since Ortega has operated as a part of Nestlé's business, it may have benefited from the large-scale company's advantageous input and distribution relationships. While B&G has tried to adjust the numbers to reflect some of these concerns, the results remain to be seen, noted Helen Calvelli, a v.p. and senior credit officer for Moody's Investors Service. Going forward, B&G also plans to change the brand's marketing strategy, she added.
August 24, 2003