Müller Logistik will have the difficult task at its Eu22m-Eu26m IPO of differentiating itself from its comparables on the Neuer Markt. The logistics company, which is offering 2.45m shares at Eu9-Eu10.5, must persuade investors who are already nervous to take a chance and buy its shares. "Investors are, given the circumstances, very interested but certainly very cautious," said a banker close to the deal. Müller looks to set itself apart from competitors such as Thiel Logistik and Microlog by providing a service based more on advice and consultancy than assets and goods. "Explanation is able to replace inventory," said the banker. "It is a very lean company. They do not invest in assets."
March 30, 2001