Dentsu, which controls 27.3% of Japan's advertising industry, would face an uphill task trying to convince institutional investors to buy as much as ¥54bn of stock, as it prepares for its IPO on the Tokyo Stock Exchange. So instead, the company has decided to place 80% of the 135,000 share offering at home, with most, 75% of that, going to retail buyers. The other 20% will be targeted at international investors. Dentsu plans to sell 135,000 shares, 25,000 of which will be new stock. Shareholders, including Kyodo News, Jiji Press and Dai-Ichi Kangyo Bank will sell the other 110,000 shares. Of the 110,000 existing shares, Japanese investors will be offered 83,000, with the remainder sold abroad. Merrill Lynch, Nomura and UBS Warburg are arranging the sale.
October 19, 2001