Heineken, EE and Bertelsmann revel in mania for corporates
The remarkable bull run for core European corporate bonds reached a new height today as three companies launched euro bonds for a total of €3.1bn, pushing July’s issuance total to a record, on some measures.
All found strong demand as investors continued to pour cash into corporate paper regarded as safe from the woes of the eurozone periphery.
The appetite was if anything all the greater today, as even the periphery was rallying Spains two year government bond yield has come in from
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