International paying agents (IPAs) have a lot on their plate. Consolidation in the industry is relentless and politics is hampering progress among clearing systems. "Competition is stronger than ever, and with banks fighting more aggressively to increase their share of the market, IPAs are being forced to reassess their strategies in order to stay ahead of the game. Global M&A activity is rapidly shrinking IPA numbers. And niche providers could disappear as larger banks gobble up smaller ones. Within the last two years Citibank has bought JP Morgan's business, Deutsche Bank merged with Bankers Trust, Bank of New York acquired the service of Barclays Capital and BNP's merger with Paribas has resulted in increased market share for the group. And there is more to come, according to Graham Cox, global product manager for programme debt, at Deutsche Bank, and chairman of the IPA Association. He believes that there will be room for domestic players. Yet, for global providers, he says: "We're going to end up with two or three large players who can demonstrate that they have invested in the necessary technology and infrastructure that global issuers will demand." Gary Webb is the London representative for BNP Paribas Group's (BPG's) global corporate trust. He has witnessed rapid developments in the market in recent years. He says: "Thirteen years ago, when I first joined this area of business, there were around 25 paying agents active in the market. This has narrowed down considerably. There are six or seven serious players now. Competition is going to be hot among this smaller group." Citibank was the most active IPA in the Euro-MTN market last year, according to MTNWare. It recorded a 29new Euro-MTN programmes signed in the past year. John Hood, global sales director, global agency and trust services, at Citibank, considers it is the bank's dedication in a range of areas that keeps it at the top. He says: "Citibank's success lies in its continued commitment to the market and its strong relationships with clearing systems. It reinvests all the money made from the product back into the business, into technology and people. This is also a highly client-focused business. And we have loyal clients, even clients of JP Morgan weren't dislodged after the move." But although banking machines such as Citibank and Deutsche Bank look set to dominate the market, Tom Casteleyn, vice-president at Bank One, believes there is something extra that smaller businesses can offer. He says: "There is room for niche players because some MTN programmes incorporate features that demand a certain flexibility from the IPA. These features might be related to the issuer or to certain countries it wants to issue in. For some of the larger IPAs this flexibility is undesirable. This is where the niche player can add a lot of value." And many market players consider that traditionally-strong domestic houses, such as BNP in France and Dresdner in Germany, will find more opportunities for business because Emu is blurring the lines between domestic securities and Euromarket issues. They also have well-established relationships with domestic clearing houses. Webb, at BPG, explains: "BNP hasn't been a particularly large player in the capital markets, but it is strong domestically. It has a strong focus in France and good links with domestic clearing systems as evidenced by the ground-breaking same day Euro-CP trade which it executed for General Electric Capital Corp, last year." One event which could dramatically alter market dynamics is a merger between the two Euromarket clearing systems, Euroclear and Clearstream. If it occurs, and many market participants think it could happen before the end of the year, IPAs will have to reassess their own efficiency. Having only one clearing house would simplify and speed up many market procedures. Also the way IPAs are paid would change. Casteleyn, at Bank One, says: "A major shakeout in the market will only occur if the clearing systems rationalize and Eurobonds become dematerialized. It is highly likely that sometime in the next two years Euroclear and Clearstream will merge. And in the event of this the common depositary structure might disappear and the way the IPAs are paid will change. This may change the economics for quite a few players." But Euroclear and Clearstream are at loggerheads. Both have different strategies for the way they see the settlement system moving. Euroclear prefers what it terms an evolutionary route. This involves links or alliances between central clearing systems and domestic houses. Euroclear formed an alliance with Sicovam and ParisBourse in November 1999. But Clearstream wants a clear-cut merger with only one central securities depositary (CSD) left standing at the end. Clearstream was formed on January 1 2000 by the merger of Cedel and Deutsche Bourse. The market is eager for cooperation between the two CSDs, but for now there looks like being little change. With over 30 settlement systems in Europe there is a long way to go in streamlining. and one official from a top IPA house thinks more fragmentation is likely. He says: "Last year, with Emu, it seemed that there was every possibility Euroclear and Cedel would merge. But as the year progressed the houses have increasingly gone their separate ways. Over the next five years there's likely to be more divergence." Denis Peters is a vice-president at Euroclear Operations Centre. He puts forward Euroclear's vision that alliances are a positive step forward. He says: "To compete in the market place today clearing houses need a greater degree of integration, most obviously through alliances with domestic houses. Competition will change in nature if the market moves towards a common clearing process, but it depends on how that evolves." Yet David Cowan, chief of corporate communications, at Clearstream, is sceptical about this approach. He replies: "Euroclear keeps talking about links and alliances but really it's just like playing musical chairs. The same organisations are all still there, they're just moving around giving the appearance of action whilst leaving the chairs in place by protecting the same territory. At some point the music's got to stop and the market will see one clear strategy of mergers." Cox, at Deutsche Bank, is realistic in his outlook. Although the US market can successfully have one clearing system he emphasises that Europe has more complex nuances. He says: "There are benefits to both Euroclear and Clearstream's models. But the emergence of one CSD is unlikely to happen for a long time, and in any case having more than one creates healthy competition. There are currently too many vested interests, political, national and personal, which get in the way in Europe." Market pressure will no doubt force a solution in this matter and it will be left in the hands of regulators to make the CSDs comply. But even with one common settlement platform for the Euromarket there are hurdles to overcome. Peters, at Euroclear, says: "Laws and regulations have to change before we can have one harmonised system. Even when we have one pan-European system it will be difficult to have a seamless process because of different tax and registration laws in different countries. Such changes need to come in tandem with changes in the clearing systems." Online trading in Euro-MTNs began in 1999 and IPAs are addressing the implications that increased speed and efficiency will bring. An official at a top IPA firm, says: "Lots of businesses are at a crossroads now. E-commerce is high on the agenda. Most IPAs know they've got to invest in technology. But they have to weigh up whether there's enough value in it and how it will enhance the business." But ultimately all banks accept that technology will be the main component to keep them at the top of the pile. Hood, at Citibank, says: "Online trading will bring a quicker turnaround on trades. This will mean IPAs will have to develop systems and technology to keep up and respond to the new speed of dealing." Deutsche Bank put a web-based system in place for clients early last year and Citibank rolled out its system, Citibank Agent.Direct, on August 16, 1999. These services allow global issuers to access trading details, programme outstandings and payments. Issuers can also send documents and receive research information and settlement reminders electronically. Hood, at Citibank, claims that as well as being more efficient, Citibank's system can highlight any changes or trading discrepancies to clients. But as traditional methods of business change IPAs have to re-assess where they can add value. Paying agencies used to make money from bearer certificates. For example, when an investor didn't cash in its bond on the day payment was due, the IPA would benefit from holding that cash. But this is being phased out. Hood, at Citibank, says: "IPAs have to be resourceful and creative in the way they get paid. Banks attach to market inefficiencies and by filling those gaps and adding value there they make money. But the areas where, in the past, IPAs benefited are disappearing. IPAs have to be alert to changing market dynamics to find new opportunities elsewhere." An area most IPAs believe holds great value is dealing in more complex and structured securities. An official at a major IPA, says this is one area the business plans to focus on strongly. He says: "The increase in structured products, asset-backed facilities and more complex repacks will restore the value or perception of value to the IPA service." Other firms are equipping themselves with all the necessary services in order to rattle the top houses. Webb, at BPG, claims the bank's strategy is to be a one-stop-shop. He says: "A major step we're hoping to make in the first half of this year is setting up a subsidiary company in London to offer trustee services. This service will also complement the offshore trust activities of BNP. At the moment we are at a disadvantage with US houses in not offering this product. We believe this will put us on a level playing field with our competitors." If eventually there is only one business left standing, IPAs agree that it will be a bank which has focused on the business as a core offering. Cox, at Deutsche Bank, concludes: "IPAs are striving towards achieving straight-through processing. There are many inefficiencies which will take time to iron out. We are not originators, but intermediaries and therefore cannot change the market, but we can work with others and influence its development. Where our business can add value is in the enhanced services we offer. This could be through technology, cash management, or handling more of issuers' back office and treasury."
August 04, 2000