Global financial major Chase JF played superstitious local investors just right when it made its foray into the fast-growing on-line broking market in Hong Kong in conjunction with technology partner and stock market celebrity PCCW. Not only is the joint venture named 2Cube to cater to Chinese fondness for the auspicious-sounding number "eight", which in the Cantonese dialect is close to the word "to become prosperous" (for the mathematically-challenged, two to the power of three is eight), but it has also set minimum investment at HK$88 and the commission rate at 0.18%. To top up the good feng shui, the US$34 million securities firm chose – what else – ABBA's song Money, Money, Money as the background tune for its media launch in the one-track minded city.
December 01, 2000