Shiseido, the Japanese cosmetics maker, is due to sign a $300 million Euro-MTN programme on November 15. DKB International is the arranger. It is expected to obtain programme ratings of A1 by Moody's and A by Standard & Poor's when it signs, which will make it one of the highest-rated Japanese corporates in the market. An official at DKB International says: "The credit market is developing in Europe and European investors want to diversify their portfolios, so it is a good time for Shiseido to join the market." Thirty-six Japanese corporates have issued in 2000, but only Toyota has a higher rating than Shiseido, at Aa1. But there have not been many new names joining the market. Shiseido is only the sixth Japanese corporate to sign in the last two years. DKB International has been the third busiest bookrunner for Japanese corporates this year. It has lead-managed 20 trades. The official at DKB International says: "Shiseido will mainly issue in dollars and euros and they prefer plain vanilla structures to highly structured products. They will be open to reverse enquiry." Shiseido launched a domestic bond in September for ¥20 billion ($186.49 million). Daiwa SBCM was the bookrunner with DKB International and Salomon Smith Barney as co-managers. David Roberts-Jones, director, Euro-MTN origination at DKB International, says: "Shiseido is already well-known in Japan, so they wish to improve their investor name recognition and to be able to respond to the improved capital flows for credit product in Europe." The eight-strong dealer panel will be announced next week.
November 10, 2000