After almost a 10-year absence, Morgan Stanley Dean Witter (MSDW) has returned to Euro-CP following the unprecedented growth in the market in the last year. The US bank will be ready for its first transactions mid-Feb but already demand is filtering through. Gene O'Shea has been transferred from the USCP operation to run the desk in London. The move follows the return of Credit Suisse First Boston to the market in August, last year. And it heightens rumours that other banks are looking to get in on the act. It's hardly surprising when market outstandings grew by 40% in 1999 to almost $175 billion for that year. This is largely thanks to the introduction of the euro, the rapid formation of money market funds and the increasing number of corporate and asset backed issuers seeking short-term funding. Bob Bonafide, executive director, global head of continuously offered products group, MSDW, says: "After having benign growth for years, the Euro-CP market is now taking off. That's largely due to the euro. If it continues to grow dramatically there'll be new opportunities everyday. As a global leader in capital markets, we're convinced we'll be able to carve out market share." But it is an ambitious task to attempt to muscle-in on a market dominated by Barclays Capital, Citibank and Deutsche Bank. However, Deborah Loades, head of Euro-MTN and Euro-CP origination at MSDW, says the bank is ready to shake up the competition. She says: "MSDW was the leading EMTN dealer in 1999 for trades of less than one year demonstrating that we already have excellent access to the short-term investors in Europe."
October 06, 2000