Keith Phair, head of MTNs at HSBC in 1996. Keith Phair left HSBC, where he ran the Euro-MTN desk, in 1998 just three months before the Russian crisis hit the market. But many MTN dealers remember him less for his immaculate timing and more for a television appearance he made. In March 1999, while he was out of the market, spending time with his family and watching his beloved Ipswich FC, he rang up the popular UK consumer affairs programme, Points of View. The programme has a slightly dubious reputation for encouraging viewers to voice their opinions about television programmes. And Phair looks vaguely horrified when it is pointed out that his complaint about a documentary being rescheduled was heard by many of his old friends in the market. Though he kindly does not pass judgement on the MTNers who spend their evenings watching the programme. He has subsequently made quite a few - far more respectable - appearances on television in his role as a banking consultant. Since joining The Bank Relationship Consultancy (BRC) as a senior consultant he has regularly featured on the CNBC business television channel talking about the capital markets. BRC was set up in 1989 and is based in slightly scruffy offices, which it shares with the Allied Bank of Pakistan, round the corner from the Tower of London. Phair, 46, joined in September 1999, a year after he left HSBC. His main role is advising borrowers, mostly medium-sized corporates, on how best to approach the capital markets. And he believes that the service BRC offers remains unique, with no real competitor. He says: "I think the consultancy market could be far bigger. A lot of issuers could do with external help. Issuers don't always get the best advice from MTN dealers and there is no external source of advice for these issuers to turn to." The biggest deal BRC has been involved in while Phair has been there is Marconi's debut in the international capital markets. The euro1.5 billion ($1.32 billion) Eurobond, launched in March 2000, was split into five- and 10-year tranches. But it was criticized at the time. One market professional says: "This transaction, and the consultancy's role in it, was not a success. Marconi knows it was a terrible deal." But Phair is quick to dismiss any criticism. He says: "The Marconi deal was a success especially considering that the telecom sector at the time was starting to fall apart and Marconi was a new name." And he sees his present job as similar to running an MTN desk. He believes that a thorough grasp of the market is necessary for both consultancy as well as trading. He says: "The good thing about MTNs when I was doing them was that it involved doing a bit of everything: sales, marketing, structuring, and understanding all the market. It was very interesting if you were in the right place. If you didn't have the right sales force or right clout within your organisation it was less interesting." He has fond memories of the early days of the Euro-MTN business. He says: "The MTN world has changed. In my day the desk was on its own or sometimes part of derivatives or secondary trading so it was easier to really build a business. Now the desk is usually tacked onto the end of syndicate." And he believes that the lack of autonomy MTN desks have now makes them a less innovative place. Finance was not Phair's first career. After a geography degree from Exeter University, he went on to complete an MSc in transport planning at Birmingham University. And with this qualification he ended up in a civil engineering firm working on traffic forecasts for the M25 motorway. He says he has no regrets about this initial career choice but does admit that when he joined the world of finance it did put him at a disadvantage. When he had been in banking for 10 years he looked around and realised that most of his contemporaries had as much as 20 years of experience under their belts. After a period working for a UK local authority he decided to pick up his third degree by doing an MBA at London Business School. This led him to his first banking job - at Bank of America. He started there in 1984 and worked for five years in syndicate and swaps. After this he moved to NatWest, where he got his first taste of MTNs, working alongside Chris Leaf. A market player who knew Phair at this time says: "He was someone with an alert and nimble mind. Just because something was done in a certain way didn't stop him trying a new approach." Soon he was hired to set up an MTN desk for Credit Suisse First Boston (CSFB). He took Leaf with him and he has no hesitation in saying that his stint working at CSFB was the most exciting time of his career. He says: "I built the desk up and I did it myself. And 1993 to 1994 was a very exciting time for the market. There were a lot of highly leveraged trades going on and a lot of big-sized deals to be done. And also it was a big time of change for CSFB. It was a stimulating place to work, with real quality people, many of whom are still there." It was at CSFB that Phair did what he considers to be one of his most memorable trades: a Dm400 million seven-year deal for Treuhandstalt, the agency in charge of privatising East Germany's infrastructure. But though the trade was launched in February 1994 he is surprisingly coy about revealing what made the trade so special. The furthest he will he go is saying that it was derivatives-linked. Phair's unwillingness to disclose details of a trade issued for a borrower that was dissolved at the end of 1994 betrays his fondness for the cut and thrust of the market. And he admits that without a Bloomberg screen he would be at a loss. He says: "I would miss the excitement of the market if I wasn't watching it every day." But he adds: "I don't miss the actual trading floor, however." And he makes it clear that he would not be interested in heading a desk again, despite some posts being snatched up for reputably enormous salaries this summer. He says: "No, I just don't fancy it. When you've seen the market from all angles for 10 years, as I have done, it just doesn't appeal."
October 06, 2000