Saga sags as bankers blame advisors, markets and marketing

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By Andrew Griffin
29 May 2014

Saga priced at the bottom of its range and emerged into a soggy aftermarket on Friday, with bankers ruing tough markets, questionable marketing and a complex IPO process amid the disappointment surrounding one of the year's most anticipated deals.

The deal was priced at the bottom of the original 185p-245p range, and the minimum possible deal size of £550m. That was made up of primary proceeds, with the selling shareholder opting to sell no shares.

Pricing had proved difficult through the deal, so the company looked to ...

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