Jumei entices buyside with alluring discounts

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By Rev Hui
08 May 2014

Online cosmetics marketplace operator Jumei International launched bookbuilding for its IPO in New York on Wednesday in a deal worth up to $194m that is being pitched at a huge discount to its closest rival.

Credit Suisse, Goldman Sachs and JP Morgan are the leads for the IPO of 9.5m ADSs, which is being offered to investors at an indicative price range of $19.5-$21.5.

While guidance translates to a hefty-looking 2014 P/E multiple of 28-32, bankers on the trade explained that those figures ...

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