|Name: Mark Bucknall|
Promoted: September 2004
Title: Co-head of global investment banking
Years in capital markets: 20
First job in capital markets: Fixed income trader at Orion Royal Bank
Previous job before promotion: Global head of debt finance and advisory
Favourite deal worked on: EIB Greek drachma in 1994 — first Marathon bond
Lives in: Chelsea, London
Heroes: Cream, David Brown, Francis Campbell Boileau Cadell
Mark Bucknall was promoted to co-head of global investment banking at HSBC alongside Robin Osmond (qv) in September 2004. The two report to John Studzinski and Stuart Gulliver, co-heads of corporate, investment banking and markets.
While Osmond is responsible for the day to day running of HSBC's advisory business, Bucknall runs the financing side. This incorporates bond and loan syndication, equity and equity-linked capital markets, asset backed securities, project and export finance, and structured capital markets.
His mission is to ensure that HSBC achieves greater prominence in the all-important league tables. To this end he recently promoted Bryan Pascoe from head of Asia Pacific debt syndicate to global head of debt syndicate. HSBC has risen from 10th position in international bonds to sixth this year, according to Dealogic, and even higher in other data providers' rankings.
"I want us to be in the top five year in, year out so that we achieve a relevance in the marketplace that is commensurate with the size of the bank," he recently told EuroWeek.
The bank is focusing on attaining a similar ranking in equities and last September hired Daniel Palmer (qv), formerly head of Asian equity capital markets at Morgan Stanley, to become global head of equity and equity-linked capital markets. Bucknall points to recent equity mandates for Harmony's sale of its stake in Goldfields and for Bank of Communications in China as early signs of progress.
One initiative designed to boost the bank's business has been the integration of different areas of the capital markets. Bucknall oversaw this in Asia in 2002, boosting revenues by some 20% and cutting costs by 30%.
Bucknall cut his teeth in the fixed income business as a trader at consortium bank Orion Royal Bank in 1985, although by that time the bank was 100% owned by RBC.
His heroes are Cream (Eric Clapton, Jack Bruce and Ginger Baker), David Brown (who lent his initials to the Aston Martin DB series) and Scottish colourist Francis Campbell Boileau Cadell.